Personal Focus Group

You know what you want to say. Now, let's prepare to say it.

A Personal Focus Group clarifies your thinking and lays the foundation for developing all your content including web copy; 10-plus chapter books; and long-form content like blog posts and articles.

I use my background in journalism and marketing to help you answer a set of about 10 questions that answer:

· Why are you in this profession, company?

• What do you hear yourself say about your skill set?
• What do your clients say about how you’ve helped them?
• What problems did they have before and how did you offer improvements?
• What’s the messaging of direct or indirect competitors and are there phrases or sayings you’ve heard that catch your attention?

You'll receive a feedback report.

We’ll mix in industry best practices to uncover the hooks and Calls to Action needed to develop relationships that lead to sales.